A social initiative to enable kids to read and write

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GENUS is a social Initiative, inspired by Reading Kingdom, for children in the age group of about 4 to 10 years-old to learn English. GENUS uses a ground-breaking and patented interactive online English learning program, ReadingKingdom-Asia, for children to enjoy learning English in the most effective and efficient way. ​

With contributions/ sponsorships by both individuals and corporate companies to GENUS, we will then go through NGOs, Schools, Churches, etc. to identify the children in needs to be the beneficiaries. ​ We believe that with a working proficiency of English will enable these children to have a better chance for employment and to further upgrade themselves. It’s about teaching them ‘how to fish’ and not just ‘giving them the fish’.


​ ‘GENUS’ means “child” in Latin and we would like to encourage individuals, corporations, educators and parents to be part of the “i” that transforms GENUS to GENIUS. ​ We believe every child is a GENIUS and no child should be left behind! ​

The Team. Why are they doing this?

Probably the most significant similarity for both is their love for reading since they were little kids! Both Ivan and Sam did not come from English speaking family environment back then. On hindsight, reading improved their language skills and general knowledge. A good grasped of the English language also led to better understanding of other subjects in school and communications in general. ​

Ivan and Sam share some common grounds despite the ten years difference in their age. Ivan never misses an opportunity to remind Sam about this, of course in the presence of others. Now for the common grounds; both are alumni of Nanyang Technological University (NTU), living in Hong Kong and working in the Human Resources Industry.

Ivan is an organizational psychologist and advises mostly MNCs clients on talent management with his expertise on personality profiling, whereas Sam has a business in executive search. Ivan & Sam are also business partners – two of the three co-founders of Nanyang Angelz as they are keen in the start-up scene in the regions. ​ Fast forward to 2016. When Ivan met Dr. Marion BLANK in Alabama USA – (Dr. BLANK is the creator of Reading Kingdom – an English reading/learning method that she has researched on for almost 40 years), – he immediately saw its potential not only as a commercial product but also as a ‘social tool.’ ​ It didn’t take Ivan & Sam too long before they came up with GENUS, a social initiative to enable the less privileged children in the society learn English. As in the maxim – “teaching them how to fish and not giving them the fish!” ​ Ivan and Sam are still learning to serve the community.

Pro Bono Members


Mr. CF Wong

CF is a CFO with an Multi National Corporation. He is an alumni of NTU and HKUST-Kellog. CF is also a volunteer scout master.

Mr. Anthony Chow

Anthony is the Managing Partner of an International Law Firm.

Ms. Cindy Wong

Cindy is a Financial Consultant in a leading insurance & financial services group. She has more than 20 years’ experience in the banking & financial industry and is passionate about contributing to the community through volunteering particularly in translation and sourcing.


Teleos Sponsor
Sponsor & Beneficiary Organization Number of Children (Beneficiaries)


Hong Kong Resort, Hong Kong – Outlying Islands Women’s Association (OIWA) 15
TCM PlusHanoi, Vietnam – Green Orphanage 16
Individuals via Crowd Funding Outlying Islands – Hong Kong 100
MetLife Hong Kong, Hong Kong – OWIA 10
Teleos GlobalShillong, India – Celebrate Life Center 10


Discover Sailing Asia

Discover Sailing Asia is supporting GENUS as its Corporate Social Responsibility program! With every Charter of its sail boat under the Discover Sailing Asia – GENUS promotion , 10% goes to GENUS in its support of underprivileged children English program. 

Beside contributing to a good cause, you will receive a 15% discount from your charter from Discover Sailing Asia!

Use this DISCOUNT CODE: 8Z0GD9NH1DMZ and book here!

There will be a Discount Code entry after you have ‘Add to Cart’ and ‘Check Out’.  Thereafter, enter the Discount Code to enjoy the fabulous 15% discount!


Crowdfunding Partner

Help us bring the joy of
reading to kids who need it most.


Contact Us

23 Jordan Road
8/F Sino Cheer Plaza
Kowloon, Hong Kong SAR ​

71 Ayer Rajah Crescent
#06-01/02 Singapore 139951

Sam Lee:

Ivan Yong: